Timber Valley
Forest Products

Timber Valley Forest Products Inc. is a company located in Carleton Place, Ontario. They put a Canadian twist on the Japanese art of Shou Sugi Ban (a traditional Japanese method of wood preservation) by sourcing all of their wood from local, Canadian forests.

Sector

Lumber

Year

2021

Services Provided

Brand Identity

This project involved creating a brand identity from the ground up for Timber Valley Forest Products. They offer custom profiles and cuts for their clients, and are proud to be a zero-waste business.
Being a newly established business at the time that I was contacted, Timber Valley Forest Products Inc. was looking for a logo suite, brand colours, and Instagram visuals.

The goal: to create a timeless brand identity for Timber Valley Forest Products that would make a strong first impression for their clients while keeping details to a minimum to ensure legibility when burning the brand onto wood.

Defining Characteristics

  • Timber Valley Forest Products currently offers four species of wood, compared to most companies who only use Western Red Cedar
  • The company owns 300 acres of forest that they sustainably log the cedar off of, thereby sourcing the wood right from the stump all the way to a finished product
Timber Valley Forest Products logo mood board design.

Visual Considerations

The biggest consideration for the logo designs were that the primary and secondary logos needed to be simple enough that when they are burned into wood (to apply the brand to the product), no details are lost in the process. This meant that there could be no fine details, and that legibility at smaller scales was a must.

After creating many iterations of the logo, this design was selected for Timber Valley Forest Product’s brand. Both the client and I love how the stamp-style of the primary logo gives the impression that it is a seal/stamp of quality.

Initial sketches

Timber Valley Forest Products initial logo sketches.

Concept 1

Timber Valley Forest Products logo concept 1.

Concept 2

Timber Valley Forest Products logo concept 2: half log.

Initial Concepts

After creating many iterations of the logo, Concept 1 (above) was selected as the primary logo for Timber Valley Forest Product’s brand. Both the client and I love how the stamp-style of the primary logo gives the impression that it is a seal/stamp of quality.

Timber Valley Forest Products logo colour variation concepts.
Timber Valley Forest Products brand colour swatches.

Brand Colours

After exploring many colour options, we settled on Emerald Green and Timberwolf for the primary brand colours.

Timber Valley Forest Products logo variations and brand colours.
We finished off with an Identity Manual which included the brand logos, colours, fonts, and best practices.
Timber Valley Forest Products brand guide mockup.
Timber Valley Forest Products logo applied to a black t-shirt as a mockup.
Timber Valley Forest Products brand stationary mockup.

Tailoring the brand to suit Timber Valley Forest Products' needs and their target audience was so much fun. It has been amazing to see in-person the logos on the large scale, metal signs that have been used to promote their products, and it was a wonderful experience to work with this client.

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