The primary album cover was created with the purpose of standing out from the competition with bold, on-brand colours and imagery. It features the primary logo and a background of the brand pattern on Chicks Pink. A range of secondary, on-brand album covers were created for promoting curiosity, interest, and for categorizing each episode.
Using Figma, I created a landing page as well as a episode blog page and an interactive timeline featuring women from the 19th century. This timeline concept was what originally brought on the idea of revitalizing The History Chicks' brand. A revitalized website draws in new listeners and diversify their audience and a visual aid like a timeline can help listeners to understand the broader picture and connect world events. Click the laptop to view the interactive elements of the landing page and timeline through the form of a guided walkthrough.
On its own, a podcast is physically non-material. These 10th anniversary edition vinyl collections create a tactile experience for dedicated listeners.
I have been listening to The History Chicks' podcast for nearly a year and because of them I have learned so much about women that I had heard of and that were new to me. This "just for fun" passion project was an exciting opportunity to put research and empathy to good use and transform a brand's visuals.